Weighted competitive strength analysis delta airlines

X Section Title Social Media: Delta Air Lines has a strong presence on social media with more than millions of followers on the three most famous social media platforms: Facebook, Twitter and Instagram. The matrix is not an end as it does not show how to achieve the objectives.

Delta continued to purchase gates, planes, and routes despite a slump in earnings. Its major limitation is the fact that there can be an overlap of strengths and weakness, with a single factor being both a strength and a weakness.

delta swot analysis 2019

Personal Version of Deltas Mission Statement Delta has a vested interest in employees, customers, shareholders, local and global environments, by promoting diversity, superior customer service, maintaining profitability, and continually investing in the improvement of the environment.

New customers from online channel — Over the past few years the company has invested vast sum of money into the online platform. Panagiotou, G. This is a threat to Delta Air Lines as it can lose its customers to these new entrants.

Weighted competitive strength analysis delta airlines

What's swot in the strategic analysis? Skilled Labor force: Delta Air Lines has invested extensively in the training of its employees that has resulted in it employing a large number of skilled and motivated employees. Every company has its strengths, weaknesses It has a strong presence on social media. This company is providing a wide range of the air traffic facilities in different parts of the world. This investment has opened new sales channel for Delta Air Lines. The company posted its first loss in due to the weak U. Lack of diversification makes it difficult for employees from different racial background to adjust at the workplace, leading to loss of talent. Substitute products available are also increasing, which is threat collectively for the whole industry as consumption of current products decrease. Regulations have loosened in recent years making it easier for businesses to carry out their operations. One of the things Delta has always had with their workforce is flexibility, and that drives their culture Mutzabaugh, Long Range Planning, 15 2 , Even though the product is a success in terms of sale but its positioning and unique selling proposition is not clearly defined which can lead to the attacks in this segment from the competitors.

Delta purchased Atlantic Southeast Airlines and Comair regional carriers. CEO Richard Anderson said, Its Delta commitment is evident, in its decision to offer employees profit sharing and its emphasis customer service, the company is also dedicated to providing the best compensation possible Trubey, The growth in consumer spending in the economy is likely to increase consumption for Delta Air Lines's products.

While defining a firms mission is an important step in the strategic management process, it is only the first step in that process. The company was founded in Macon, Georgia, inas the worlds first crop-dusting service, Huff-Daland Dusters.

Delta swot analysis 2017

A firms mission can help, hurt, or have no impact on its performance, missions by themselves do not necessarily lead a firm to choose and implement strategies that generate competitive advantages Barney and Hesterly, The name lufthansa came from the two dutch companies which has been merged together and formed a name in This leads to lack of consistency and the possibility of damage to quality across its various outlets. The domestic environment of Delta Airlines is the United States. Inflation: The inflation rate has been low and is expected to remain low in the next two years. New customers from online channel — Over the past few years the company has invested vast sum of money into the online platform. This is a threat to Delta Air Lines as it can lose its customers to these new entrants.
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Delta Air Lines SWOT Analysis / SWOT Matrix