The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. Clearly, as long as this trend of consumption of food away from home continues, all food purveyors including fast food shops, limited service restaurants and full service restaurants Page 11 like us will do well.
The Indian full service restaurant is no different and New York City currently boasts around restaurants that serve some kind of India fare. A business friendly local government coupled with a highly educated, well heeled population is the perfect venue for fine Indian dining offered by Welcome Restaurants USA and Indian Express Restaurants.
Our media advertising will be focused on publications serving the Indian community India Abroad and Desi Talk. Our online advertising will be focused on websites like Citysearch. The dot com era of the late nineties was such an operating environment where full service restaurants did extremely well.
We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams. We will ensure that we have wide varieties of Indian inspired delicacies in our restaurant at all times.
We know that one of the ways of gaining approval and winning customers over is to retail our Indian and Asian inspired delicacies and drinks a little bit cheaper than what is obtainable in the market and we are prepared to survive on lower profit margin for a while.
Page 13 5. Local promotions will also include sponsorship of local charity events and participating in food drives and other local causes. Page 4.