This should be quantifiable.
Read about our services and pricing. Either at work or outside of it. Take a firm position on the issue and support your stand with relevant arguments.
Essay 3A: This experience completely changed my way of thinking. I exchanged more than emails with MCB and each time he responded within 2 days.
This will convince you whether ISB fits well with your personality and aspirations and vice versa. I must tell you that the moment I read the essays after final editing I was so confident about the quality that an interview call, I thought, was guaranteed. So, if you have 3 years working in Infosys, Amit has 4 years experience working in Microsoft.
But, a word of caution: You need to ensure you navigate through this application process carefully.
Be honest! You might still have a shot if your score is above One of the team members fails to deliver on the part of the project assigned to him at the fag end of the project despite his assurance.
Also, they will always keep you on your toes and send reminders if you happen to slack off.