In order to have that kind of longevity, we have to invest [in] our future. Inhe opened the American Honda Motor Company, so he could fulfil his dream of building a high performance motorcycle and marketing it globally.
Honda states that these three norms sum to respect for individuals: Initiative to act is encouraged, along with taking responsibility for the results of those actions. Since the very beginning of the company, Honda's strategy has been built around its expertise in the development and manufacture of engines.
Honda Corporation adopted different strategies to achieve a distinct place in market. There are five components to the Racing Spirit: Seek the challenge: Seeking competition improves the performance of both individuals and the company. In addition, cultural influences based on Hofstede will be presented.
Honda being in the automobile company has a great opportunity to differentiate its products. In general, not all decisions can be made based on only internal or external influences.
Abbildung in dieser Leseprobe nicht enthalten If you take a closer look at Honda, you can see that Honda successfully reconciled both dichotomies. This mission statement is a value proposition for customers.